Pictures, texts, documents perfectly integrated

Images for brochures, elaborate drawings, product texts in various lengths: In a PIM you organize extensive product data. With IntegrationMan, you'll end up wherever you want them to appear. And automatically.


Central Digital Asset Management

Product Information Management (PIM) systems are used when companies hold extensive product data: high-resolution photos, exploded views, texts optimized for SEO or customer reviews...

Storing different data in different places makes your work slow and error-prone. How much time do your colleagues spend searching, assigning, adjusting and filing? And who can afford to do that when new distribution channels are being added at the same time, such as marketplaces?

In a PIM system, all data is in one place. They are found at the push of a button and can be systematically edited and published if you need a new image format for a web shop, for example.

PROCLANE Integration has developed standard processes especially for connecting PIM systems to web shops, ERP and CMS systems. This means for you: You manage your master data and availability in the ERP, all product information is maintained in the central PIM. Online shops, websites or marketplaces automatically obtain the data from there. For your customers, everything flows together in different frontends.

The PIM interface of PROCLANE is part of our integration solution IntegrationMan. All processes between PIM systems, SAP or other ERP applications, CRM solutions and online shops are integrated beyond the system landscapes. They are configurable and can be flexibly adapted to your individual requirements.


At a glance: The advantages of PIM integration through PROCLANE Integration

  • Central control of all product data

  • Efficient data maintenance

  • Complete overview of data inventory and use

  • Multichannel publishing, time-controllable

  • Automatic and secure data transmission to any system

  • Easy integration of additional platforms

  • SAP-certified integration

"In larger companies, eCommerce is no longer possible without PIM."

This is what PROCLANE Integration Managing Director Emil Hadner says in an interview with PIM Reporter, the blog of the PIM consulting firm ADSCAPE. The interview published here was first published on 16.9.2019.
ADSCAPE: Mr. Hadner, you say that every SAP-integrated webshop should also be connected to a PIM. Right?

Yes! In more than 12 years that we have been specializing in SAP/eCommerce integration, we have made this experience again and again. Anyone who knows SAP systems knows that sales and marketing texts cannot be conveniently maintained in them. Especially not if the texts are available in several languages or if images, videos and download documents are added. Or if our customers sell not only via an online shop, but also via marketplaces or other channels. Then product data management quickly becomes very complex.

How many of your customers have a PIM system when you start an eCommerce integration? 

Around 40% and around 20% continue to maintain their data differently. The remaining 40% decide to introduce a PIM system as part of the eCommerce project.

And that delays your eCommerce integration?

Slightly, and temporarily. We are catching up on the time for the introduction of the PIM system. Because the data has to be organized and maintained in any case. If this happens as part of the PIM introduction, we will be much faster afterwards, because workflows are in place and the data is available in the correct format. It is ideal if we are already on board during the evaluation of the PIM system. Then we can ensure that PIM and SAP structures fit together perfectly.

Do you have an example of this?

Take the SAP sales areas: They bundle information on subsidiaries or country sales organizations in SAP systems. If a company also sells in Spain, not only the Spanish product texts are located here, but also, for example, the information that a different minimum sales quantity applies in Spain. And perhaps Portuguese information is also located here, because although Portugal speaks a different language, the country belongs to the same sales organization as the company.

In online shops, is the information organised differently?

Yes. Here the information is usually arranged according to countries or languages. The PIM system must then take up the structure of the SAP system, make it as easy as possible for the editors to enrich the data and then play it out to the correct channels. The better the PIM structure is adapted to the SAP system, the easier the SAP/PIM integration is and the leaner the processes can run afterwards.

Speaking of processes: What exactly do they look like when SAP system, shop and PIM interact?

The sovereignty over the data on products and prices is usually still in the SAP system. This is important to many SAP managers in companies. They are transferred to the PIM according to fixed rules, enriched there for the various sales channels and then automatically played out. This means that the entire content maintenance for all sales and marketing channels takes place in one system, which can be accessed by all responsible persons and set up according to their requirements. Localization, i.e. the maintenance of country-specific texts and additional information, can be handled by the sales companies. The release then takes place again in the head office. These workflows can be easily organized with a PIM. And another great advantage: editors notice when an image or stored document is out of date or missing.

In your opinion, what is the biggest advantage of an integrated PIM system?

Companies are simply much better positioned with a PIM for all sales and marketing requirements of the future, whether in print or online, on websites, marketplaces or in social media. Larger companies will no longer be able to do without PIM. 

Emil Hadner is Managing Director of PROCLANE.

Any questions? Please feel free to contact us: +49 40 226 188 555.


Ready-made adapters for the integration of numerous PIM systems

PROCLANE integrates systems via the integration platform IntegrationMan. Many of the integration processes required for the connection of PIM systems are already prefabricated in it. We therefore efficiently implement integration projects with PIM systems known to us in a fraction of the usual time.


Currently, ready iMan PIM adapters are available for the PIM systems fromASIM, Contentserv, crossbase, Cumulus, Mediando, Neoseven, OMN, OpusCapita, Pimcore, SyncForce and viamedici. We integrate all other PIM systems via standard programming interfaces, so-called APIs. The IntegrationMan integration processes are SAP-certified.


Pimcore is an award-winning content, data management and multichannel publishing suite. Together with an OXID web shop, PROCLANE Commerce has developed the best-integrated shop/PIM solution for SAP systems: OXID4SAP+PIM.