CRM integration is an effective solution to do targeted marketing and drive your business. Customer Relationship Management (CRM) is a good tool to organize and collect customer data, because for success in marketing and sales you need customer data. After connecting your CRM system to ERP or online store, they are available everywhere in a uniform and up-to-date way.
The main advantage is that you create an individual relationship between the company and the customer.
The individual customer relationship makes it possible to enter into a targeted dialog with the customer and thus to design marketing measures efficiently.
This makes it all the more important to have access to all customer information. If this information is distributed across different systems, it is time-consuming.
A connection of your CRM solution to your ERP system or your store offers the solution. This means that data is automatically exchanged between the CRM (for example Salesforce, MS Dynamics or Cobra) and other applications.
The information is only maintained in one place. Orders are generated automatically with this data. Wherever this information is needed, it is ready to hand and up-to-date.
When information is entered and edited manually, errors happen. The quality of your data improves after CRM integration, because automation creates clear structures. Manual errors are eliminated. This saves a lot of time and work.
PROCLANE integrates systems via the integration platform IntegrationMan. Many of the integration processes required for connecting CRM solutions to ERP systems and web shops are already prefabricated in it. This applies in particular to CRM integration with Salesforce, Microsoft Dynamics, cobra and L-Mobile. As a result, integration projects with IntegrationMan run much faster and cheaper than with comparable solutions. We integrate all other CRM systems via standard programming interfaces, so-called APIs. The CRM integration via IntegrationMan is SAP-certified.
Automatic data synchronization between ERP, shop and other systems
Up-to-date and complete customer data at all times
Easy access to orders, sales and delivery blocks
Noticeably lower effort for data acquisition and reconciliation
Time and resource savings for sales, marketing and IT
Targeted control of sales and marketing campaigns
General improvement of data timeliness and quality
Any questions? Please feel free to contact us: +49 40 226 188 555.