The need to digitize sales processes is now undisputed for most companies, even in the B2B environment. This is especially true for the sale of consumables and spare parts (so-called C-products). The introduction of sales via an eCommerce platform is an effective means of relieving the sales team of manual activities and freeing them up to provide advice on A and B products.
However, sales staff in the field often feel threatened by this, as it seems that part of their sales, which were previously generated "at the customer", are moving towards a platform that is beyond their control.
That this does not necessarily have to be the case is shown by examples of our customers who use our B2B solution.
Please let us know if you would like to receive more information on this topc. Our sales manager will gladly give you a short presentation.