Online success in B2B

Most PROCLANE customers belong to the B2B environment and work in mechanical engineering, industry and trade. Are you looking for new solutions for your spare parts sales, live processes from your ERP system or a marketplace connection? Then we are the right eCommerce partner for you.


Easy access to digitization

eCommerce development in B2B is slower than in B2C: requirements are more complex, agreements with customers are individual, processes are long established. But online business offers great opportunities in new, international markets. In addition, more and more customers are demanding round-the-clock online ordering. Automated processes are necessary to reduce the process costs to a minimum.

We are familiar with the requirements of complex online stores for B2B. We have developed standard solutions for challenges that many companies face. We adapt these to your processes or develop customized new solutions according to your specifications. We also advise you on which processes and which systems will best prepare your business for online business.

Typical requirements for online shops in the B2B environment

Comprehensive product information, simple data maintenance

Detailed texts, CAD drawings, manuals, variant management - your customers can quickly find comprehensive information on the Internet. Data is available around the clock at all touchpoints, always up-to-date, for self-service retrieval. The effort involved remains manageable for you if you organize data maintenance efficiently. To achieve this, all data-providing systems must be well networked and centrally controlled. If your ERP system is integrated, your store can also display individual products or current availability. Your customers simply determine these themselves before placing an order.

In the future, products will become even more complex and services will become increasingly important. With close networking of information, you are therefore on the right track.

All-round view of your customers

Your eCommerce presence must offer real added value with individual offers or more efficient processes. The best way to do this is to gather a lot of information about your customers beforehand. Data such as delivery addresses, customer blocks or older orders that can be found in the ERP system, CRM or online store are important. If a data record changes in one place, all others will automatically adapt.

Individual prices and surcharges

In B2B business, there are always at least two prices: List price and individual conditions. Negotiated discount scales, defined budgets, material surcharges or marketing campaigns can make your pricing even more complex. In our integrated online shops, you control them centrally from your ERP system. You maintain the data in one place and it is automatically updated in all systems. Even complex, worldwide shipping costs can be stored in your ERP system and are then exactly available to your customers before they place an order.

Efficient ordering processes

This is one of the main differences to eCommerce in B2C: Your customers do not come to your online shop because of the shopping experience. They are familiar with the topic and want to order efficiently. Offer them, for example, fast entry of material numbers, a simple re-order option for offline orders or upload options for their own order lists! These can also be processed automatically in the ERP system. This benefits your customers and reduces the workload of your employees. Instead, you can use valuable sales resources to add value.


Any questions? Please feel free to contact us: +49 40 226 188 555.