Most of our customers work in the B2B environment, especially in mechanical engineering, industry and trade. Are you looking for ideas and solutions for your spare parts sales, live processes from your ERP system or a marketplace connection? Then you have come to the right place!
The development of eCommerce in B2B is slower than in B2C: requirements are often more complex, agreements with customers are individual, processes take a long time to come. But there are great opportunities in online business, for example in international markets. Automated processes reduce process costs to a minimum. And last but not least, more and more customers are demanding the option of ordering online around the clock and thus simplifying their own working methods.
We are familiar with the requirements of complex online shops in the B2B environment. We have developed standard solutions for topics faced by many companies. We can quickly adapt them to your processes. We develop everything else tailor-made according to your specifications. And if you are not yet sure which processes are the right ones for your business, or if your systems are already optimally prepared for online business, we will be happy to advise you.
Detailed texts, CAD drawings, manuals, variant management... on the Internet it is easy to offer your customers comprehensive information. Always up to date at all touchpoints, available around the clock, for self-service retrieval. This remains manageable for you if you keep data maintenance efficient. To achieve this, all data-giving systems must be well networked and centrally controlled. If your ERP system is integrated, your shop can also display individual products. Or current availabilities: Your customers simply determine these themselves before placing an order.
In the future, products will become even more complex and services more important. With close networking of information, you are always on the right track.
Your eCommerce offer will only be accepted if it offers a real benefit, for example more individual offers or more efficient processes. To do this, you need to know your customers as well as possible, i.e. gather as much information as possible. For example, delivery addresses, customer blocks or older orders that are stored in the ERP system, CRM or online shop. If a data record changes at one point, all others adapt automatically.
In B2B business, there are always at least two prices: List price and individual conditions. Negotiated discount scales, defined budgets, material surcharges or marketing campaigns can make your pricing even more complex. In our integrated online shops, you control them centrally from your ERP system. You maintain the data in one place and it is automatically updated in all systems. Even complex, worldwide shipping costs can be stored in your ERP system and are then exactly available to your customers before they place an order.
This is one of the main differences to eCommerce in B2C: Your customers do not come to your online shop because of the shopping experience. They are familiar with the topic and want to order efficiently. Offer them, for example, fast entry of material numbers, a simple re-order option for offline orders or upload options for their own order lists! These can also be processed automatically in the ERP system. Your customers are not the only ones who like this. It also relieves your employees of routine tasks and gives you the opportunity to use valuable sales resources to add value.
B2B transactions are usually conducted worldwide, often at great expense. An online shop that is linked to the ERP systems of all country subsidiaries with automatic processes makes work much easier. You can read what you need to know on the way there in this article in the german PROCLANE blog:
Any questions? Please feel free to contact us: +49 40 226 188 555.